In 2002, inspired by skate, surf, and snowboard culture, five skiers JP Auclair, Tanner Hall, JF Cusson, Julien Regnier, and Boyd Easley founded Armada. Born in a Truckee, California basement and now based in Park City, Utah, Armada has grown with the sport. Its mission remains: to support progressive athletes and create products that redefine skiing.