FUBUKI Story

FUBUKI began with a simple discovery in Niseko, Japan, where Swedish skier Kalle Norman noticed the lightweight, waterproof boots worn by locals in one of the world’s snowiest regions. Built for long days on snow, they showed that winter footwear could be lightweight, practical, and comfortable without sacrificing warmth or durability. Demand quickly followed back home, and together with childhood friend Christofer Ljunggren, FUBUKI officially launched in 2019. Created by skiers and shaped by mountain culture, FUBUKI has since grown into a distinctive winter boot brand trusted worldwide.

FUBUKI Focus

FUBUKI is dedicated to engineering lightweight, waterproof winter boots that keep feet warm, dry, and comfortable all day. Designed for durability and easy movement, the boots combine practical performance with bold, expressive design. With a clear focus on functional construction and real-world testing, FUBUKI challenges traditional winter footwear, creating boots for people who embrace snow and adventure both on and off the slopes.

FUBUKI New Zealand

FUBUKI boots are built for long days outdoors, making them ideal for New Zealand’s alpine regions and seasonal winter environments. Lightweight, warm, and waterproof, they deliver reliable performance and all-day comfort for people staying active in cold and wet conditions. Summit Collective is proud to distribute FUBUKI in New Zealand, working with trusted retailers nationwide to bring this expressive, performance-driven boot brand to Kiwis who value warmth, comfort, and performance in every winter adventure.

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