SmellWell was founded 2012 in Sweden after a simple problem, smelly football boots, which led to the creation of a better solution. After finding that most products only masked odour, the founders partnered with scientists to develop a formula that works at the source by absorbing moisture and preventing bacteria. Today, SmellWell is trusted by athletes and everyday users worldwide, built on a simple idea: take care of your gear so it stays fresh and lasts longer.
SmellWell works by targeting the source of odour and bacteria that thrive in moist environments. Using moisture-absorbing materials and natural ingredients like activated bamboo charcoal, its inserts and freshener bags remove the conditions where odour develops. No moisture, no bacteria, no smell. Designed with sustainability in mind, SmellWell products are reusable, climate neutral, and made from responsibly sourced and recycled materials, helping you keep your gear fresh for longer while reducing waste.
SmellWell is built to handle the demands of active lifestyles, making it well suited to everyday use across New Zealand. From sneakers and boots to gym bags and sports gear, it delivers a simple, effective solution to keep gear fresh, dry, and ready to use. Summit Collective is proud to bring SmellWell to New Zealand, working with trusted retailers nationwide. Designed for performance and reliability, SmellWell helps extend the life of your gear, keeping it fresh and ready for whatever your day or adventure demands.
